License-based CRM is still big money
Amidst all the noise that SaaS is the only way to go a new report from Datamonitor, catchily titled ‘Decision Matrix: Selecting a CRM Vendor’ states that the worldwide spending on CRM licenses is set to touch $ 6.6 billion by the year end 2012. Datamonitor has developed a decision matrix to help businesses evaluate vendors on the basis of technology offered, reputation, and their impact of their products on the market.
Datamonitor’s top rankers are Oracle and SAP. The market research firm feels that these two giants provide the best solutions in terms of functionality, integration of CRM with upcoming communication technologies, flexible deployments, and a good mix of on-premise and on-demand solutions.
The chief competitors to the big two are Salesforce.com, Chordiant, and Infor. Waiting below this rung are vendors like RightNow Technologies and Consona. The space will get further crowded if Microsoft Dynamics CRM 4.0 finds takers. So, basically these are interesting times for the CRM space.
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