Connect Reaches

ReachForce officials closed out their week with the introduction of ReachForce Connect. Connect, according to company PR, is designed to open up ReachForce’s partner-based ecosystem in hopes of providing CRM users and vendors with the ability to present sales and marketing professionals with more ways to request qualified role-based contacts.

The program is built on the ReachForce platform. ReachForce Connect provides a web services API that software developers and independent software vendors can leverage from within personalized applications, thereby offering on-demand access to ReachForce role-based data services. ReachForce Connect is developed on JBoss and MySQL open source technologies.

Company philosophy dictates that ReachForce Connect was developed on an open source platform to allow leveraging across a broad range of CRM systems. ReachForce theoretically enables B2B sales and marketing professionals to build high-quality role-based custom prospect databases. ReachForce, Inc, is a privately held venture backed company based in Austin, Texas.