Altara announces seminar, goes low-tech(?)

A bit of a strange announcement today from Altara out of Basking Ridge, N.J. According to the CRM Directory, the business technology solutions provider/gold-certified Microsoft partner has announced CRM Delivers, “a seminar focused on technology solutions that automate and streamline financial and customer relationship processes.”

Explicitly states Altara’s release: CRM Delivers will be held on December 12, 9am-1pm in the Microsoft office at 194 Wood Avenue South, Iselin, N.J. The presentation will explore how businesses can reach new levels of customer intelligence using customer relationship management solutions, etc.” Those wishing to attend must register beforehand, and can do so online at www.altara.com/crmdelivers or by calling 908.992.3104.

See what’s missing? What, no webcast? Really? Is Altara waiting for a sell-out crowd before announcing a free broadcast? But why do they care if admission to CRM Delivers is free? Can somebody enlighten me as to this omission? Please do.

Altara is a business technology solutions provider for mid- to enterprise-level project-based companies. Headquartered in Basking Ridge, Altara also has offices in Wayne, Penna., and Minneapolis, Minn. Through Altara’s Strategic Network of Altara Partners (a.k.a. SNAP) program, Altara provides global service with offices in New York, N.Y.; Indianapolis, Ind.; Chicago; and Reading, U.K.