Tag: "crm"

Navigating The CRM Maze

It looks like we are fast headed toward another convergence of technologies. According to a recent report from ABI Research traditional map-production technologies are fast becoming obsolete. The reason is the tremendous increase in the volume of map and navigation details that can be managed only with the help of digital-mapping services. This is leading […]

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CRM On The Agenda Of Top British Companies

GI Insight, an integrated marketing specialist, has found that an impressive 19% of top UK companies have demonstrated their keenness to implementing CRM by appointing a dedicated Head of CRM. Is that really a measure of commitment to a cause, in government undertakings such a move serves effectively to silence detractors and to show things […]

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Everton Scores with TALENT Sport

Everton Football Club has added TALENT Sport all-in-one ticketing and CRM system in an effort to update its customer facing and ticketing technology. The famed Premier League Club got to test its new system, implemented to very tight time scales in October, in a big game when Everton played Liverpool. According to Andy Ward who […]

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How Many Verticals still Untouched?

It’s an interesting thought and I am not aware of very many verticals untouched, except perhaps the semiconductor industry. The trend for sometime has been toward offering industry specific solutions as the thinking over the past 5-6 years has been that the horizontal market has played itself out. The big ones Oracle and SAP have […]

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It’s not the software dummy

Here’s something that I have always thought about and it seems am on the same wavelength as Shane over at ITWorldCanada. The issue here is regarding the importance that we need to accord to CRM products and in my opinion also how new a thing is CRM. Sure, the term is not more than a […]

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License-based CRM is still big money

Amidst all the noise that SaaS is the only way to go a new report from Datamonitor, catchily titled ‘Decision Matrix: Selecting a CRM Vendor’ states that the worldwide spending on CRM licenses is set to touch $ 6.6 billion by the year end 2012. Datamonitor has developed a decision matrix to help businesses evaluate […]

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An introduction to Customer Experience Management

Customer Experience Management, or CEM, is becoming a popular way for industries to capture customer loyalty. CEM puts the focus on the customer rather than the goals of the company, leading to better customer service and ultimately a higher number of loyal customers spreading word-of-mouth advertising to potential customers. Companies that use customer experience management […]

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