Category: Customer Experience Management

Customer Data Analysis: What Can it Do for You?

The market is full of information on your current and potential customers, your competition, consumer trends and so much more. Are you leveraging this key data and making it work for your company? Did you know you are in the perfect position to leverage information on your customers so you can improve sales, retain more […]


CRM Software vs. Customer Experience Management (CEM) Software

CRM and CEM may seem similar, but CRM software has many shortcomings that can hurt you when you try to evaluate the customer experience. Here are a number of reasons why: CRM software is more functional than process- centric in nature. CRM systems are designed to provide specific point solutions to support customer relationship management […]

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