The Chump’s not too surprised: It was only a matter of time before someone came out against keyword-based search advertising. That man is Travelocity chief marketing officer Jeff Glueck and his “mission” is covered on ZDNet.com. Glueck took to the soapbox at the Shop.org Annual Summit, an event billed as “The Premiere Gathering of Internet […]
The Chump’s not too surprised: It was only a matter of time before someone came out against keyword-based search advertising. That man is Travelocity chief marketing officer Jeff Glueck and his “mission” is covered on ZDNet.com. Glueck took to the soapbox at the Shop.org Annual Summit, an event billed as “The Premiere Gathering of Internet […]
Almost five hundred years after Magellan sailed around it, the world – and the business world in particular – has once again become flat. Thanks to the expansion of multinational companies and ever-increasing speeds provided by high-tech computer solutions, work can be carried out in locations thousands of miles apart while product is shipped anywhere […]
ZDNet’s got another list you might want to have a look at. Headily titled, “10 things you should know about customer relationship management,” it manages to encompass some good material on the fundamentals. Article author Tom Mochal wrote the piece – which delivers pretty much what its Spartan title indicates – in order to “help […]
Now, here’s a neat way to waste time online while still “working.” Take the “Open source CRM vendors quiz”! It’s posted over at SearchCRM.com, our e-printmates in this wacky industry, and actually gives a nice concrete reason why you need to spend the next, say, fifteen minutes working on it: “Why has [open source CRM] […]
Not strictly CRM at all, but The Chump stumbled upon this beauty of a recent post over at MPDailyFix.com (the “MP” standing for “Marketing Profs,” reflecting the bias of the blog). Entitled, “Top 10 Worst Marketing Speeches,” the piece can be forgiven its banal list format for its tight succinctness. The Chump’s going to go […]
As multinational companies expand daily, and adding business across the globe is now as easy as moving to the next city once was, it’s no wonder the business philosophy of customer relationship management (CRM) is growing in mammoth leaps and bounds. It should also come as no surprise that within the CRM paradigm other schools […]
There’s a piece over on DestinationCRM.com that may or may not come recommended by the Chump. Colin Beasty’s “CRM for Bleacher Creatures” covers an interesting topic for CRM junkies, i.e. the relationship between CRM and sports clubs, but undermines a few arguments with holes in sports knowledge. Beasty discusses the uses of CRM in the […]
Another mid-sized company has switched CRM systems; so, no huge news there. However, you’ve got to love the unabashed honesty of Australian customer Superior Water Tanks, whose spokesperson called the replaced Legrand CRM system as “a glorified address book.” Nice. Seeking functions such as mobile device accessibility and MYOB integratability, Superior Water Tanks reported to […]
“UK fund managers are failing to meet investor demands for customer service” read the headline at FinExtra.com, therefore neatly summarizing a bit of a damning report from Talisma Corporation. According to the CRM software vendor, Brit firms flunk in delivering proper customer service “across a range of channels such as e-mail, web self-service, online chat […]