Tag: "Jeremiah owyang"

“Social CRM” Should be a Redundant Phrase

These days forward-looking companies build social networks into their core marketing strategies., but sometimes there is a disconnect between existing CRM systems and the rising tide of social networking engagements. Companies with closed-off CRM systems aren’t really doing CRM at all. Marketers put customer relationship management (CRM) systems as a primary resource to feed leads […]

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