Tag: "Customer Data"

Defining Social CRM

There are many different parts of social CRM, which is a collection of strategies to engage current and prospective customers. The first strategy is using product components.  The product components include customer community pieces, such as the website ‘Get Satisfaction’  which increases the flow of communication between companies and their customers.  The site gets feedback […]

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Customer Data Used For Application Testing

 An interesting study conducted by the Ponemon Institute has thrown up some interesting facts regarding the (mis)use of customer data. Sixty two percent of the companies that were questioned by Ponemon stated that they used real and sensitive customer data while testing and developing applications. Given the fact that the data includes employee, vendor and […]

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