Tag: "customer relationship management"

It’s not the software dummy

Here’s something that I have always thought about and it seems am on the same wavelength as Shane over at ITWorldCanada. The issue here is regarding the importance that we need to accord to CRM products and in my opinion also how new a thing is CRM. Sure, the term is not more than a […]

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An introduction to Customer Experience Management

Customer Experience Management, or CEM, is becoming a popular way for industries to capture customer loyalty. CEM puts the focus on the customer rather than the goals of the company, leading to better customer service and ultimately a higher number of loyal customers spreading word-of-mouth advertising to potential customers. Companies that use customer experience management […]

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