Verticals onDemand finds a backer

Verticals onDemand, a vendor of Software-as-a-Service CRM products for the pharmaceutical and biotechnology industry, has secured $4 million of funding from Emergence Capital Partners, a venture capital firm specializing in investing in technology-enabled services companies.

Emergence has a habit of backing winning horses, its other investments include, SuccessFactors and HireRight. Verticals hopes to ride the next big wave of SaaS that will cover the vertical market and platform-as-a-service. The company will use the funding to further develop its flagship product – the VBioPharma SaaS CRM application for the life sciences market.


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