Siperian identity

Customer-centric master data management solution provider Siperian today announced a completed set of architectural styles that will assist organizations in deploying a tailor-made Siperian MDM solution. The architectural styles are called Master Identity, Customer-centric Master Data Management, and Customer-centric Operational Views.

Siperian’s architectural flexibility seeks to enable companies to “start small within a business unit leveraging the Master Identity solution in order to deliver rapid return on investment, and then extend the solution over time across the enterprise to become the authoritative master data management platform.”

The Master Identity solution assists in accurately identifying key entities such as customers, people and households across different systems and deliver real-time views of the dispersed data to downstream systems.

Customer-centric Master Data Management seeks to create and manage the “best version of truth” (that’s what it says here) of customer-related master reference and relationship data across disparate internal systems and third-party sources such as Acxiom and Dun & Bradstreet.

Customer-centric Operational Views federates customer transaction data in real time from multiple channels and unifies it with master reference and relationship data.

All products are based in the Siperian Hub, the Siperian adaptive platform for customer-centric data integration and management.