Sage CRM SalesLogix for Harry Rosen

Canada’s top menswear retailer Harry Rosen, Inc. announced the implementation of Sage CRM SalesLogix. With the customized, web-based version of Sage CRM, SalesLogix seeks to enable customer service practices and manage marketing campaigns targeted to individual customer preferences. Harry Rosen has a past history with Sage, as the firm has also worked with Sage CRM Solutions business partner Cowley & Associates in enabling real-time Sage CRM SalesLogix customer data via mobile devices for its sales associates on the retail floor. Harry Rosen estimates show that sales revenues have grown 10% per store since implementing Sage CRM SalesLogix in 2004.

Harry Rosen selected Cowley & Associates to customize Sage CRM SalesLogix with retail industry-specific sales processes and reporting capabilities for 700 employees. The company evaluated several alternatives including Blue Martini, STS and Merchant Applications, ultimately selecting Sage CRM SalesLogix for its Web deployment, mobile device and system integration capabilities. The system allows sales associates to share data between each of the sixteen Harry Rosen stores and can segment the chain’s 500,000 customers by purchase preference.

Associates also use Sage CRM SalesLogix to schedule service tasks such as suit tailoring and customer satisfaction follow-up calls. Sage CRM SalesLogix is integrated with the PCMS Datafit point-of-sale solution in assisting the company to develop intelligent marketing campaigns that target individual customers based on their purchasing preferences. Harry Rosen’s MIS department designed dashboard views to provide management with status on each store’s and associate’s key performance indicators including sales by product category, sales associate, multiple unit sales, average sale transaction, campaign calls made and current year versus previous year performance.

With a clientele of more than 7,000 customers, Sage CRM SalesLogix claims to a position as the CRM leader for small- to medium-sized businesses. Sage CRM SalesLogix is part of Sage CRM Solutions, a line of CRM products designed specifically for small- and medium-sized businesses; the line includes ACT!, Sage CRM and SageCRM.com. Harry Rosen Inc. was founded in 1954 by Mr. Rosen and has become Canada’s premiere menswear retailer. Beginning with a single 500-square-foot store in Toronto, Rosen today accounts for more than one-third of the Canadian market in high-end men’s wear.

Harry Rosen stores offer extensive collections of the world’s finest men’s wear labels including Brioni, Canali, Versace Classic, Hugo Boss, Armani Collezioni, Ermenegildo Zegna, Dolce and Gabbana, Burberry, Arnold Brant and J.P. Tilford by Samuelsohn.