Oracle to launch on-demand CRM

The competition in the on-demand CRM field heats up a little more with Oracle planning to introduce an on-demand CRM service in the latter part of 2006. The company has yet to elaborate on how it plans to use tools and functionalities from its Siebel and PeopleSoft purchases.

This SaaS offering from Oracle is going to be targeted at the mid market players. Mark Gibbs, Oracle, Asia Pacific opines that software as a service is the way forward. Revenues from application licenses registered an 80% growth in the recent year with the mid market segment making up 40% of the customers.