Oracle Releases PeopleSoft Entperprise CRM 9.1

Last week, Oracle announced the release of PeopleSoft Enterprise CRM 9.1, which they developed after customer feedback indicated businesses were most interested in solutions that could accelerate business performance with a lower cost of ownership. Because no system update is complete without a social media facelift, CRM 9.1 was redesigned to tout a Web 2.0 user interface and experience, with new collaboration tools like wikis, forums and chats, and blogs and tagging. In addition, CRM 9.1 features drag-and-drop interactivity, search windows, and simpler navigation.

PeopleSoft CRM 9.1 is built on Oracle’s PeopleSoft Enterprise PeopleTools 8.50 technology platform, which is a development environment that offers flexibility in managing and integrating applications. Oracle cites the “lower cost of ownership” as being manifested in PeopleSoft’s compatibility with previous application releases—and therefore not requiring upgrades in core CRM applications—but this is a tad misleading because it doesn’t necessarily benefit those who aren’t already Oracle customers. For sales and marketing deployments, CRM 9.1 does provide more precise application configurations, which cuts some of the cost of customization.

Specific to sales and marketing customers, CRM 9.1 aims to lower cost marketing channels and expand reach with SMS messaging and an all-inclusive event manager. There will also be mass sales activity reassignment capabilities for sales managers. Still, PeopleSoft Enterprise CRM 9.1 can be tailored for many different verticals, from higher education to the communications market.

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