Oracle Named CRM Leader by Forrester
Today, Oracle announced that Forrester Research, Inc., a market research company, named it a leader in CRM Suites in the Forrester Wave, a quarterly report. Oracle’s CRM On Demand was named a leading solution in the CRM Suite for Midsized Organizations, Q2 2010, category. Oracle’s Siebel CRM was named a leader in the CRM Suite for Large Organizations, Q2 2010, category.
The Forrester reports stated that Oracle CRM On Demand “has achieved success in the market by offering the same benefits as other CRM SaaS solutions: quick time-to-value, strong usability, and low upfront costs. This value proposition attracts midsized organizations, and it is finding increasing acceptance in units of large companies.” The reports also praised Oracle’s “innovative” features, including social CRM. Oracle’s social CRM helps increase collaboration within organizations. It also helps companies deliver differentiated sales and services. The report continued to say, “The product offers strong sales force automation (SFA) capabilities and partner channel management, and it provides sound support for customer service, customer data management, and analytics.”
Oracle’s Siebel CRM was named a leader for large organizations. The report said, “Siebel CRM is designed to provide robust capabilities that empower users to better address customer needs… the Siebel CRM product for large organizations has achieved best-of-breed status for most CRM functionalities, including: sales, marketing, customer service, field service, partner relationship management, and customer data management.”
Oracle is delighted to have been recognized by Forrester. The SVP of Oracle CRM, Anthony Lye, said, “Oracle CRM enables organizations of all sizes to transform their customer experience by promoting customer acquisition, increasing loyalty and lowering the cost of marketing, selling and servicing. We are pleased that Forrester recognized Oracle for its diverse range of solutions, targeted industry expertise, and flexible deployment options.”
Oracle’s E-Business Suite CRM and Oracle’s PeopleSoft Enterprise CRM were also mentioned in the Forrester Report as good ERP options. The E-Business suite provides easy integration and is useful in sales compensation management. PeopleSoft Enterprise CRM also provides strong integration benefits.