The Philippines’ SMART Communications Launches Mobile Social Media Service with Amdocs ChangingWorlds

Amdocs ChangingWorlds’ mobile portal technology and personalization capabilities help SMART to deliver differentiated mobile Internet experience

ST. LOUIS (November 05, 2009) –

Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced that mobile service provider SMART Communications has deployed Amdocs ChangingWorlds’ software to support its Sandbox mobile social media service. Sandbox allows subscribers to access services such as social networking, forums, entertainment, blogs, news and shopping, and traditional communication services such as messaging.

“Amdocs ChangingWorlds’ technology enables SMART to quickly update, add and deliver sophisticated services to Sandbox users on any device, making it easy for customers to find relevant and personalized content,” said Orlando B. Vea, chief wireless advisor of SMART. “These personalization capabilities will deliver a differentiated mobile Internet experience for our customers and drive increased Sandbox service adoption and usage, leading to increased revenues for SMART.”

Amdocs ChangingWorlds’ technology enhances content discovery by improving subscribers’ access to relevant, personalized content and services–this in turn helps to drive increased data usage and revenues. In addition, SMART can launch new content services faster through its “one-click” publishing capabilities and automatically adapt Sandbox content to suit any target device.

Amdocs ChangingWorlds is a unit of Amdocs Interactive. For more information about the Amdocs ChangingWorlds Personalized Mobile Portal solution, please visit http://www.amdocsinteractive.com/solutions/mobile-internet-solution
For more information about the Sandbox service visit http://www.mysandbox.com/
For more information on Amdocs Interactive, visit: http://www.amdocsinteractive.com/

About Amdocs
Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experienceTM at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, services and expertise to help its customers execute their strategies and achieve service, operational and financial excellence. A global company with revenue of $2.86 billion in fiscal 2009, Amdocs has approximately 17,000 employees and serves customers in more than 60 countries around the world. For more information, visit Amdocs at www.amdocs.com.

Amdocs Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2008, filed on December 8, 2008, and in our quarterly 6-K furnished on February 9, May 12, and August 10, 2009.

Media Contact:

Weber Shandwick

Garland Harwood
Weber Shandwick for Amdocs
Tel: +1-212-445-8373
E-Mail: gharwood@webershandwick.com

Source: Amdocs

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