The largest Cement and Ready-Mix Company in the United States selects C2CRM OnDemand over Siebel and Salesforce.com.

The largest Cement and Ready-Mix Company in the United States selects C2CRM OnDemand over Siebel and Salesforce.com.

Dallas, TX (June 01, 2005) – Clear C2, Inc. today announced that CEMEX Inc. has chosen C2CRM to
automate and manage their multi-tiered Customer Relationships and complicated sales processes and
forecasting. After an exhausted 6 months of detailed CRM vendor evaluations, research and analysis,
C2CRM was a clear choice over both Siebel and Salesforce.com.
“We chose C2CRM because of the applications robust architecture and advanced customization
capabilities to adapt to our complex business”, said Dan Doerrfeld, Director of Business Processes for
CEMEX. Doerrfeld went on to say “C2CRM has been incredibly professional and has delivered results
against very strict timelines”.
With over 30,000 employees worldwide, including over 10,000 based in the U.S., CEMEX chose to
replace an existing home-grown application and opted for C2CRM’s OnDemand solution as opposed to
C2CRM’s OnPremise solution to alleviate internal application management, IT resources and
infrastructure.
C2CRM was designed to help companies like CEMEX increase organizational efficiency, strengthen
customer loyalty, and improve business processes and marketing effectiveness. Accessible to everyone in
the organization via the Web, offered as both an OnPremise and OnDemand solution, C2CRM provides
instant access to critical customer and prospect information that enables users to maximize their
opportunities and increase customer satisfaction. While 100% web based, C2CRM also provides 100%
off-line capabilities, which is ideal for companies with remote sales forces. The benefits of C2 CRM can
be realized across practically every area of a business.

Source: C2CRM

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