SugarCRM Gets Social in Milan

The Social Business Roadshow Promotes the Use of Social CRM for More Effective Customer Engagement

MILAN (October 05, 2011) – The way customers communicate is changing. Customers are using social media to share data about themselves, and they’re looking for conversations about the things that are important to them. The rapid adoption of social media has created a new paradigm for doing business called Social Business.

To address this shift in business communication, SugarCRM, the world’s fastest-growing Customer Relationship Management (CRM) company, today announced that it will hold The Social Business Roadshow with IBM at the IBM Forum Milano on October 6, 2011. SugarCRM, IBM and peers in the social CRM space will share ideas as to how to businesses can become more engaged with their customer audiences.

Attendees will learn to:

  • Discover the social media channels customers are using
  • Engage with customers in more meaningful ways
  • Capture customer data from social media in CRM
  • Drive revenue and build brand reputation
  • Use Sugar and IBM to improve social communication processes

Please register for The Social Business Roadshow event in Milan online, and feel free to Tweet the following:

@sugarcrm get social in Milan; register for The Social Business Roadshow on Oct. 6 => #SBR #IBM

For more information on The Social Business Roadshow series of events in EMEA, please visit the event web site. Also, fan SugarCRM on Facebook, follow the company on Twitter and subscribe to the company’s YouTube channel.

About SugarCRM

SugarCRM makes CRM simple. As the world’s fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM’s On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise. For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit

Source: SugarCRM