SugarCRM Customer 3Dconnexion Wins 2009 CRM Best Practices Award

SugarCRM and Insignio Recognized at CRM Expo, Europe’s Largest CRM Show

CUPERTINO, Calif (October 15, 2009) –

SugarCRM, the world’s leading provider of commercial open source customer relationship management (CRM), today announced that 3Dconnexion, a SugarCRM customer who manufactures 3-D control devices, won this year’s CRM Best Practice Award at CRM Expo in Nuremberg, Germany.

3Dconnexion, a subsidiary of computing device manufacturer Logitech, won first prize in the CRM Launch category for its use of SugarCRM as a global customer management platform. 3Dconnexion is the third SugarCRM customer to win the CRM Best Practice Award. This is also the third award for Insignio, a German-based partner of SugarCRM, who managed the implementation for 3Dconnexion.

“This award is confirmation of the value SugarCRM delivers to its customers through best-in-class CRM capabilities and an incredible network of channel providers,” said Liz Smith, vice president of SugarCRM Europe. “SugarCRM congratulates 3Dconnexion for its innovative use of SugarCRM, and Insignio for winning its third CRM Best Practices award.”

3Dconnexion control devices use technology originally developed for robotics and space exploration to serve the needs of a wide variety of users, including gamers, students, animation professionals and product designers. Currently, its 3-D mice support more than 150 different CAD, DCC, AEC and GIS applications. 3Dconnexion is headquartered in Fremont, California. The company’s European headquarters are in Seefeld near Munich, and it has locations in 10 countries worldwide.

3Dconnexion’s existing CRM system was spread across multiple databases making it difficult for employees to consolidate, share and measure information. 3Dconnexion enlisted SugarCRM and Insignio to implement a single CRM platform that would consolidate core processes for online marketing, sales, services, and reporting.

With aligned processes between multiple customer touch points and internal sales, marketing and support operations, 3Dconnexion’s can provide more responsive and engaging customer interactions. In addition, key integrations tie the CRM system into Google Maps, 3Dconnexion’s e-commerce platform and partner portal. The new CRM system currently serves employees in seven languages in Europe and the United States. The next phase of the implementation will serve employees in Japan.

“Implementing a truly comprehensive system for our country offices and organisational units is a genuine innovation that will greatly improve our efficiency,” said Raik Brauns, Online Marketing Manager and CRM project leader at 3Dconnexion.

“This comprehensive project illustrates how important dynamic cooperation during the design stage is for effective implementation,” said Mirco Müller, CRM Lead at Insignio. “The results have far exceeded our client’s expectations.”
About SugarCRM

SugarCRM is the world’s leading provider of commercial open source customer relationship management (CRM) software. Founded as an open source project in 2004, SugarCRM applications have been downloaded over five million times and currently serve over 500,000 users in 75 languages. Over 5,000 customers have chosen SugarCRM’s On-Site and Cloud Computing services over lock-in based, proprietary alternatives. In the last year, SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit
About 3Dconnexion, a Logitech Company

3Dconnexion, a wholly owned subsidiary of Logitech (SIX: LOGN) (Nasdaq: LOGI), is the leading provider of 3D mice for 3D design and visualization. 3Dconnexion devices support today’s most popular and powerful 3D applications by offering users a more intuitive and natural way to interact with computer-generated 3D content. 3Dconnexion’s award-winning 3D mice serve a wide variety of industries and are used by 3D designers, animators and artists worldwide. 3Dconnexion is headquartered in Fremont, Calif. with European headquarters in Seefeld, Germany and offices worldwide. For more information, visit
About Insignio GmbH

For optimized business processes in marketing, sales and service, Insignio offers customized CRM-solutions. We develop practice-oriented, reliable systems that help you master complex processes in a cost-effective and efficient way. We take care of the design of your business processes up to the technical implementation and support of your individual CRM-solution. For more information, visit
Media Contacts:

Christine McKeown, Schwartz Communications for SugarCRM

Source: SugarCRM