Soffront Receives 2008 CRM Excellence Award from Customer Interaction Solutions Magazine

Soffront CRM Singled Out for Helping Clients Improve CRM

Fremont, California (April 09, 2008) –

Soffront ( announced today that Technology Marketing Corporation (TMC)’s Customer Interaction Solutions® magazine ( has named Soffront CRM as a recipient of a 2008 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, and call center industries since 1982.

“We are pleased to receive this prestigious award for the third year in a row,” said Manu Das, Soffront president and founder. “As the leader of mid-market CRM software, we offer a comprehensive solution that helps our customers throughout their entire organization–improving productivity, enhancing customer satisfaction, and increasing profitability. When compared with other mid-market CRM solutions, we continue to lead the competition in configuration, price, and functionality.”

A CRM pioneer since 1992, Soffront offers a complete CRM solution that spans the enterprise with integrated CRM capabilities. Soffront CRM helps mid-sized companies or departments of larger companies be more competitive by better facilitating information with customers, employees, partners, and suppliers. Soffront offers a variety of implementation options including on-demand, on-site, host-to-purchase, and concurrent or named seats.

“Soffront has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset…their customers,” said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

The Ninth Annual CRM Excellence Award winners have been chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data: facts and numbers demonstrating the improvements that the winner’s product has made in a client’s business.

The CRM Excellence Award winners for 2008 can be found in the May and June issues of Customer Interaction Solutions magazine.

About Soffront
Soffront Software Inc. has the experience, technology and focus to serve mid-market companies seeking CRM solutions. Soffront’s integrated CRM capabilities include sales, marketing, customer service, knowledge base, help desk, project management, order processing, defect tracking and more. Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

About Customer Interaction Solutions
Since 1982, Customer Interaction Solutions magazine has been the voice of the call/contact center, CRM and teleservices industries.

About TMC
Technology Marketing Corporation is an integrated, global media company helping our clients build communities in print, in-person and online. TMC ( publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMCnet, TMC’s Web site, is the leading source of news for the communications and technology industries.

Soffront Media Contact:
Alison Golan, 904-230-0349

TMC Contact:
Jan Pierret
203-852-6800 ext. 228

Source: Soffront