Skyrocketing Growth Propels Marketo Past 300-Customer Milestone

Fastest Growing Marketing Automation Provider Posts 328% in Q3 Revenue Growth

SAN MATEO, CA (November 10, 2009) –

Marketo, the revenue-focused marketing automation company, today announced that more than 300 customers in 12 countries have chosen Marketo to maximize their demand generation results, boost sales effectiveness and optimize revenue generation across marketing and sales. In addition to the surpassing the 300-customer threshold in only 20 months, Marketo posted a 328% increase in revenue growth in Q3, validating Marketo as the industry’s fastest growing provider of marketing automation.

Marketo’s 300th customer is BuyerZone, a leading online services provider that connects buyers and sellers.”After evaluating today’s top B2B lead management solutions, we chose Marketo for its ease of use, tight integration with, responsiveness and a convincing word-of-mouth recommendation,” said Jeff Gordon, Marketing Manager at BuyerZone.”BuyerZone has connected millions of buyers with sellers for more than 150 products and services and we’re constantly looking for ways to expand our network. Marketo will help us do just that and gives us the ability to grow as we go.”

Introduced in March 2008, Marketo Lead Management gives marketing the power and flexibility to automate demand generation campaigns and deliver more high quality leads with less effort. Its 300-customer milestone comes just weeks after Marketo announced more than 75 customers of Marketo Sales Insight, a 100% native application that is sold in conjunction with Marketo Lead Management and Salesforce CRM. Launched in June 2009, Marketo Sales Insight extends marketing insight and action to the front lines, helping sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster.

“We were using a fraction of the functionality of a more complex competing solution, and lacked the ability to expose the value of marketing to sales,” said Ted Pawela, Vice President of Marketing at MSC Software, a leading global provider of simulation software and services. “Marketing automation fails without full participation and buy-in from sales, so after nearly two years, we are switching to Marketo Lead Management and Marketo Sales Insight. We have found Marketo to be an order of magnitude easier to understand and use, we love working with the Marketo team, and we look forward to improving marketing and sales collaboration and igniting revenue growth.”

“At Marketo, we measure the health of our business by the success of our customers, their willingness to share experiences and the growth of our user community,” said Phil Fernandez, President and CEO at Marketo.”We are excited and grateful for the growing acceptance of the Marketo Revenue Suite. Everyone at Marketo is focused on delivering innovative solutions that extend beyond traditional B2B marketing boundaries, improve sales effectiveness and optimize revenue generation.”

Source: Marketo