Ron Barale Joins Fastest Growing Lead Management Provider Marketo

Proven Industry Veteran to Lead Product Development of Marketing and Sales Effectiveness Solutions

SAN MATEO, CA (July 07, 2009) –

Marketo, the fastest growing provider of marketing automation and revenue-building best practices, today announced that Ron Barale has joined its executive management team as Vice President of Products. Barale — whose background includes 25 years of experience leading product development and service organizations in the CRM, ecommerce, business intelligence and enterprise search industries — is responsible for software engineering and site operations at Marketo.

Ron Barale, VP Products

Marketo’s uncompromising on-demand solutions enable marketing and sales teams to collaborate throughout the revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Marketo has signed up more than 200 customers in less than 15 months and was voted ‘Best Marketing Automation Application’ by Salesforce customers on the AppExchange.

Prior to Marketo, Barale served as Vice President of Engineering at Mall Networks, a Software-as-a-Service (SaaS) company that provides loyalty shopping solutions to the world’s largest finance and travel businesses. He also led engineering teams at Inquira, a leader in enterprise search; BlueRoads, a SaaS company specializing in automating the indirect sales channel; and Epiphany, a leading provider of customer relationship management solutions that was acquired by Infor. Barale, also previously held senior management positions at Red Brick Systems, acquired by IBM, and Compuware.

“I have had the privilege of working with Ron for much of the past 15 years, at both Red Brick and Epiphany,” said Phil Fernandez, President and CEO at Marketo. “His track record of leading world-class engineering teams and building customer-focused solutions will prove instrumental in helping Marketo scale to exceed the high expectations of our rapidly growing customer base and deliver on our long-term growth objectives.”

“I am impressed by Marketo’s passion for delivering the best overall customer experience and share the company’s mission to fundamentally change the way marketing and sales teams work together,” said Barale. “I look forward to working with Marketo customers and partners and delivering marketing and sales effectiveness solutions that help them ignite explosive revenue growth.”

Source: Marketo