Revenue Performance Management Leader Marketo Wins vCom as New Customer

Pioneer of Telecom Management as a Service Turns to Marketo’s Marketing Automation Platform to Obtain Immediate Revenue Results in High-Growth Market

SAN MATEO, Calif. (June 22, 2011) – Marketo, the fastest growing provider of Revenue Performance Management solutions, today announced vCom Solutions, Inc., the pioneer of Telecom Management as a Service (TMaaS™), as a new customer. vCom chose Marketo to drive its revenue performance and fuel the education and engagement of the growing global TMaaS market.  

“We took a look at the market and very quickly narrowed the selection to Marketo,” said Gary Storm, president and CEO, vCom Solutions, Inc. “As software developers ourselves, we appreciate the ease of use, speed of implementation and high velocity of product innovation that their technology delivers. Marketo will play a key role in helping us achieve the aggressive goals we’ve set for revenue growth and customer acquisition in 2011 and beyond.”

Headquartered in San Ramon, Calif., vCom has transformed the way multi-site companies manage their telecom environments. The company has pioneered TMaaS to help enterprise customers improve the bottom line by regaining control over expenses while achieving greater visibility into their telecom spend. With more than 450 customers nationally, vCom sought a solution to not only support its marketing initiatives, but also transform its business operations to accelerate revenue growth.

“We’re attacking a brand new industry, with telecommunications spend being one of the last unmanaged expenses across enterprises today. Our emphasis now is on market education, and we’re accelerating our marketing programs to capitalize, as well as build scale,” continued Storm. “We can’t just hire more marketing managers and sales representatives and expect that to be the catalyst for growth. Instead, we’ve fundamentally shifted our approach – and that starts with Revenue Performance Management. We’re fully committed to the Marketo way of doing business. That means we’re tracking everything that’s happening across the revenue cycle, how we’re going out to market and running our webinars, among other initiatives – all with an eye to driving revenue and closing business faster and more effectively.”

vCom will use Marketo to master its marketing automation efforts and craft impactful campaigns that generate high quality sales leads and expand the company’s reach across verticals. With Marketo, vCom will dramatically increase marketing ROI across the complex marketing mix of physical and online events, social networks and digital campaigns, to most effectively reach and engage prospective customers long before they speak with a sales representative in the purchase process.

“At Marketo, we are energized by our highly innovative customers, who are disrupting markets in every sector,” said Jon Miller, vice president of marketing, Marketo. “vCom is pioneering a novel approach to helping businesses bring their telecom expenses under control, and by optimizing interactions across every stage of their revenue cycle, we can help vCom realize its revenue goals and build a global and significant market for Telecom Management as a Service.”

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. As of March 2011, more than 1000 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit, or subscribe to Marketo’s award-winning blogs at

Source: Marketo

Related Links