Revenue Performance Management Leader Marketo Opens Technical Support Centre in New European Headquarters

Marketo Support Investment Ensures World-Class Service to Meet Demand of Fast-Growing EMEA Region

SAN MATEO, Calif. (July 07, 2011) – Marketo, the fastest growing provider of Revenue Performance Management (RPM) solutions, today announced an expansion of its global support capabilities, adding support engineers and infrastructure to its newly established European headquarters in Dublin, Ireland. This news underscores Marketo’s commitment to significantly expand its global presence and coverage.

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“We’ve generated strong momentum in the short time since creating our new European headquarters in Dublin,” said Fergus Gloster, Managing Director, EMEA. “We’ve signed several new customers, attracted top-tier talent, and generated tremendous awareness for Marketo’s RPM solutions in Europe. Now is the time to invest in the people and infrastructure so we can continue to deliver the same world-class support that Marketo is known for throughout the industry.”

Marketo has appointed Damien Barry to lead the support team in Dublin. Most recently at salesforce.com, Barry brings over 15 years of experience in support roles, working with some of the largest businesses in the world.  

Marketo is also implementing a state-of-the-art call routing system to globalize the management of incoming support calls. By adding a local support team in Dublin, Marketo will be able to provide true “follow the sun” support.

“Marketo’s mission is to provide fast and friendly world-class support – through creative, flexible solutions – to help our customers achieve dramatic business impact through our Revenue Performance Management solutions,” said Patricia Lughezzani, vice president of customer support. “While we’ve always offered support for our European customers, we can now provide a broader, in-region team and cutting edge technologies to ensure swift answers to their questions.”

For more information on Marketo’s support offerings, visit http://www.marketo.com/services

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. As of March 2011, more than 1000 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit http://www.Marketo.com, or subscribe to Marketo’s award-winning blogs at http://blog.marketo.com/.

Source: Marketo

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