Parature Best Practices Webinar Explores the Multi-Channel Service Environment

Services Technology Expert John Ragsdale to Discuss the Importance of Multi-Channel Service Options to Customer Retention

Vienna, VA (November 09, 2009) –

Parature, a global leader in on-demand customer service software, announced today that it will sponsor a free webinar offering customer service and support professionals keen insight in to the importance of multi-channel service options to customer retention. The webinar entitled “A Multi-Channel Service Environment – Essential to Customer Retention” will be held on Thursday, November 12, 2009 at 2:00pm EST. To register for the webinar, please visit

In today’s environment, the customer has never been more important – customer satisfaction and retention are critical to any organization’s success, and customer service is essential to that end. The most efficient and successful customer support departments are versatile; providing their customers with a preferred method of support. Today’s customers are tech-savvy and require so much more than simple phone support. Integrated multi-channel service options, such as self-service via knowledgebases and downloads, live chat sessions, mobile applications, and easy issue escalation paths via the Web must be implemented to empower support teams to provide the level of service that customers expect.

“A Multi-Channel Service Environment – Essential to Customer Retention” will feature John Ragsdale, vice president of technology research for the Technology Services Industry Association (TSIA). Mr. Ragsdale, whose expertise is in creating strategies for improving the overall customer experience and services operation through technology, will discuss customer satisfaction as it relates to various support channels, as well as pitfalls of not integrating these channels.

Parature’s “Best Practices in Customer Service” webinar series is designed to serve as an educational and informational resource for organizations throughout various industry sectors to gain insight into customer support best practices that can be applied to help them more efficiently serve, support, retain, engage with, and maximize the value of every customer.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service(TM) software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

To register for any webinar in the series or to view previous webinars visit:
About Parature

Parature enables organizations to better serve, support, engage with and retain their customers via the Web. Industry-leading, Web-based Parature Customer Service(TM) software provides customer service organizations with a comprehensive, multi-channel way to meet the growing expectations of their customers. With more than 10 years experience, Parature serves organizations in a wide variety of industries worldwide and helps support nearly 20 million end users. Parature is among Inc. Magazine’s Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. Today, the Parature name is synonymous with innovation and value in Web-based customer service software, strategies and best practices. Parature is headquartered in Vienna, Virginia with offices in San Francisco and the U.K. For more information, visit or follow @parature on Twitter.
Media Contact

Dayna Tenorio
Parature, Inc.
+1-703-564-7758 x1170

Source: Parature