Marketo Surpasses 250 Customers in 18 Months

Mindjet Joins Marketo Customer Community Focused on Igniting Explosive Revenue Growth

SAN MATEO, CA (September 16, 2009) – -Setting a pace consistent with the industry’s fastest-growing cloud computing companies, Marketo, the revenue-focused marketing automation company, today announced it has surpassed the 250-customer milestone less than 18 months after closing its first deal. The expanded customer list–as well as success snapshots profiling how customers of all sizes are using Marketo to ignite explosive revenue growth–is available at

Marketo client no. 250 is Mindjet®, the leading provider of collaboration and personal productivity solutions that visually connect ideas, information and people. Mindjet products are used by more than 1.5 million individuals in 48 of BusinessWeek’s 50 “World’s Most Innovative Companies.” Mindjet chose Marketo to manage an overwhelming volume of leads from mid-market and enterprise customers throughout the world and to better prioritize leads. Using Marketo integrated with their NetSuite CRM solution, Mindjet can replicate the success of Marketo’s 249 prior customers who have realized marked improvement in lead quality, pipeline visibility, marketing and sales effectiveness, and overall revenue within weeks of deploying Marketo.

“Marketo offers a powerful solution to drive Mindjet’s sales and marketing engine,” said Kate Milner, Vice President Worldwide Marketing at Mindjet. “Mindjet prides itself on staying close to our customers and continually providing visual collaboration solutions that fit growing market needs. Marketo’s rich functionality allows us to stay in tune with customer requirements and to vastly expand our market reach with relevant and timely information. With Marketo, we can accelerate sales cycles, increase close rates and exponentially grow our global business.”

In August Marketo released the Definitive Guide to Lead Nurturing, an e-book for B2B marketing professionals that outlines best practices for guiding prospects through the revenue cycle, from the earliest stages of demand generation and lead management through revenue and customer loyalty. The company has implemented many of the techniques described in the Guide, resulting in its own explosive revenue growth and 250 very satisfied clients.

“The 250-clients milestone is an accomplishment we share with each and every customer,” said Phil Fernandez, President and CEO at Marketo. “We believe in the value that lead nurturing excellence can bring to companies of all sizes, and remain laser-focused on building powerful and easy marketing and sales solutions that deliver revenue growth and fast time to value. Mindjet is a proud addition to the Marketo user community, and we look forward to helping them exceed their revenue goals.”

Source: Marketo