Marketo Continues to Outpace the Market, Grows Revenue 122 Percent Year-Over-Year and Closes Record Quarter with Over 1,300 Customers

Leader in Revenue Performance Management Gains Momentum with Continued Customer Acquisition, EMEA Support Center Opening and Inaugural “Revvies” Awards

SAN MATEO, Calif. (October 18, 2011) – Marketo™, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced record results in Q3 2011. The company added more than 150 customers in the quarter and grew revenue by 122 percent year-over-year. In Q3, Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions also continued to build momentum with large enterprises companies, and the company executed numerous successful thought leadership initiatives and won several key industry awards.

“We continued to see our business accelerate in Q3, and are more confident than ever that we currently have more customers, and are growing faster than any other vendor in the RPM space,” said Phil Fernandez, president and CEO of Marketo. “Marketo is making our customers wildly successful. That’s why we are laser-focused on continuing to deliver the same high levels of service, innovation and leadership that our customers and partners have grown to expect. We are extremely proud to be at the forefront of the RPM movement and we look forward accelerating growth in this challenging economy.”

Key highlights from the quarter include:

Continued Customer Momentum: In the third quarter of 2011, Marketo signed more than 150 key customers both large and small across numerous industries.  Several include: Angel MedFlight Worldwide, Delta Dental of California and Affiliates, Generations Federal Credit Union, Magus Ltd., The Telx Group, Inc., and Ventana Research.

“We chose Marketo’s marketing automation and sales effectiveness solution because of their ability to meet our complex lead management needs and to reach diverse audiences, as well as for their customized service and support,” said Kathryn Ross, director of direct marketing, Delta Dental of California.

Expansion of Global Support: To support its swiftly growing international customer base, Marketo expanded its global support capabilities in Q3, adding support engineers and infrastructure to the European headquarters established in Dublin, Ireland earlier in the year. The expansion underscores Marketo’s commitment to significantly expand its global presence and coverage, as well as its ability to provide true ‘follow the sun’ support.

Launch of Customer “Revvies” Awards: In August, Marketo announced the winners of its first annual Revenue Performance Excellence Awards. The “Revvies” recognize Marketo customers for their outstanding achievements and leadership in revenue performance management through their use of the Marketo platform. Winners of the inaugural awards included:

QlikView for Most Successful Global RPM ExecutionNavicure for Most Dramatic Business ImpactEgencia for Social Media Marketing MavenSourcefire for Most Innovative Revenue EngineSerena Software for Most Impactful Use of Marketo by a cloud based CRM Customer

Key Industry Award Wins: Also in August, Marketo was named the winner of the Marketing Solutions category in CRM Magazine’s 2011 CRM Market Leaders Awards. Said Ray Wang of Constellation Research, “Usability establishes Marketo as the leader. Marketo’s the hot darling in the space, as we see users gravitate to its user experience and ease of design.” Later that month, Marketo was selected by Everything Channel as a 2011 CRN Emerging Technology Vendor and was also placed on the “25 Coolest Emerging Vendors” list for 2011.

Execution of Thought Leadership Initiatives: As a part of its continued thought leadership strategy, Marketo released a standout new edition to its popular series: The Definitive Guide to Marketing Metrics and Analytics. Authored by Marketo’s Co-Founder and VP of Marketing, Jon Miller, the most recent handbook delivers practical advice and do-it-yourself guidance required to measure and improve B2B marketing’s impact on revenue and profit. The “must read” guide has received over 17,000 downloads to date.

In September, Marketo also reinvigorated its popular “Revenue Rockstar Tour” a global, 12-city thought leadership educational tour, highlighting the revenue-driving power of marketing. The series shares marketing automation best practices and features customer case studies and well-respected B2B marketing and sales heavyweights who provide valuable insight into what it takes to demonstrate measurable ROI. The popularity of the tour remains evident by its more than 1,800 registrants worldwide.

Most recently, Marketo launched the Marketo Benchmark on Email Marketing. The first in a series of Marketo Benchmark studies, this survey enables marketers to see how their email marketing efforts measure up against industry standards. The Marketo Benchmark initiative is another step forward in Marketo’s pursuit to help companies of all sizes drive higher marketing ROI and accelerate their revenue cycles through RPM.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing  technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of September 2011, more than 1,300 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo,™ a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named Silicon Valley’s fastest-growing privately held company of 2011 by the Silicon Valley Business Journal. Marketo has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit, or subscribe to Marketo’s award-winning blogs at

Source: Marketo

Related Links