Marketo Announces Winners of 2011 Revenue Performance Excellence Awards

Marketo’s ‘Revvies’ Recognize Customers for Outstanding Achievement and Leadership in Revenue Performance Management

SAN MATEO, Calif. (September 07, 2011) – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the winners of the first annual Revenue Performance Excellence Awards. The “Revvies” recognize customers that are creating dramatic business impact with their innovative use of Marketo’s RPM platform. After an overwhelming number of submissions, the Marketo team determined the winners of the 2011 Revenue Performance Excellence Awards:

  • QlikView for Most Successful Global RPM Execution
  • Navicure for Most Dramatic Business Impact
  • Egencia for Social Media Marketing Maven
  • Sourcefire for Most Innovative Revenue Engine
  • Serena Software for Most Impactful Use of Marketo by a Cloud-Based CRM Customer

The awards were presented on August 31, 2011 at the Marketo Customer Breakfast in San Francisco.

“The Revenue Performance Excellence Award winners are thought-leading organizations that are using RPM to truly shake up their industries and change the world,” said Paul Albright, chief revenue officer at Marketo. “Through their cutting-edge uses of Marketo, they’re seeing dramatically improved productivity across the entire revenue cycle. We are extremely proud of their achievements and look forward to many years of working with them as they continue to innovate with Marketo.”

Marketo’s inaugural group of award winners develop game-changing approaches and inventive uses of revenue performance management that push outside the bounds of existing markets and away from entrenched players. Applicants were selected based on the following criteria: innovation, leadership, success metrics and business impact.

About The Revenue Performance Excellence Awards

  • Most Successful Global RPM Execution: Honors an organization with successful Marketo implementations across multiple countries or regions, as well as unprecedented results within those deployments, including increased revenue, marketing ROI, global alignment and overall business impact.
  • Most Dramatic Business Impact: Honors an organization with measurement of exceptional results working with Marketo solutions. This includes increases in qualified leads, deal sizes and sales effectiveness, as well as increased conversion/new customer rates and shorter sales cycles.
  • Social Media Marketing Maven: Honors an organization that has achieved notable success in converting social marketing efforts into real leads and opportunities or utilizing Marketo for outbound social marketing.
  • Most Innovative Revenue Engine: Honors an organization with an especially creative, effective or original Marketo deployment to increase revenue performance at their organization or to revolutionize how the business operates at a fundamental level.
  • Most Impactful Use of Marketo by a Cloud-Based CRM Customer: Honors the results an organization has achieved through the combination of Marketo and a cloud-based CRM platform.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized by CRM Magazine as the 2011 CRM Market Leaders Awards Winner for Marketing Solutions, the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. As of August 2011, more than 1,200 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit, or subscribe to Marketo’s award-winning blogs at

Source: Marketo

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