Marketo Announces Open Nominations for 2011 Revenue Performance Excellence Awards

Customer Awards Recognize Organizations and Individual Leaders for Outstanding Achievement, Leadership in Revenue Performance Management

SAN MATEO, Calif. (July 14, 2011) – Marketo, the fastest-growing provider of Revenue Performance Management solutions, announces the call for nominations for its 2011 Revenue Performance Excellence Awards. The new annual awards program recognizes Marketo customers for outstanding achievements and leadership in revenue performance management through their use of the Marketo platform.

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Revenue Performance Excellence Award winners will be celebrated on August 31, 2011 at the Marketo Customer Breakfast in San Francisco, CA. Nominations are open immediately for the following four categories:

1. Most Successful Global RPM Execution: Honors an organization with successful Marketo implementations across multiple countries or regions, as well as unprecedented results within those deployments, including increased revenue, marketing ROI, global alignment and overall business impact.

2. Most Dramatic Business Impact: Honors an organization with measurement of exceptional results working with Marketo solutions. This includes increases in qualified leads, deal sizes and sales effectiveness, as well as increased conversion/new customer rates and shorter sales cycles.

3. Social Media Marketing Maven: Honors an individual that has achieved notable success in converting social marketing efforts into real leads and opportunities or utilizing Marketo for outbound social marketing.

4. Most Innovative Revenue Engine: Honors an individual with an especially creative, effective or original Marketo deployment to increase revenue performance at their organization or to revolutionize how the business operates at a fundamental level.

“Our customers are changing the world,” said Paul Albright, chief revenue officer at Marketo. “They are true thought leaders who use Marketo to deliver amazing business impact fast – and in ways that weren’t possible with last-generation products. We’re excited to launch this new annual awards program to recognize their achievements.”

For more information or for specific award nomination prompts, please visit To submit, please send an email to with the award(s) for which you are applying and your responses to the award prompts. Revenue Performance Excellence Award nominations will be accepted through July 29, 2011.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. As of March 2011, more than 1000 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit, or subscribe to Marketo’s award-winning blogs at

Source: Marketo

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