Lead Management Innovator Marketo Continues Explosive Growth

Fastest Growing Marketing Automation Vendor Grows Nearly 800% in Q2-2009

SAN MATEO, CA (July 15, 2009) –

Marketo, the fastest growing provider of marketing automation and revenue-building best practices, today announced that it posted a nearly 800% increase in revenue growth in Q2 by combining subscription renewals and the add-on sale of its new sales effectiveness solution with additional subscriptions from new customers.

Marketo’s uncompromising on-demand solutions enable marketing and sales teams to collaborate throughout the revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Marketo has signed up more than 200 customers in less than 15 months and was voted ‘Best Marketing Automation Application’ by Salesforce customers on the Force.com AppExchange.

“At Sierra Atlantic, we have succeeded in adding a number of new customers in a tough economy, and Marketo is the driving factor,” said Scott Ciccone, Director of Marketing at Sierra Atlantic, the leader in off-shoring enterprise applications and outsourced product development. “Marketo has helped us increase visibility into our campaign management and sales pursuit, while reducing cold calling in favor of a more qualified lead generation process. Marketo has also helped Sierra Atlantic build brand recognition with the right target audience, and we look forward to extending this ‘smart selling’ advantage with the addition of Marketo Sales Insight.”

Just a few of the other customers that renewed their Marketo subscription or added Marketo Sales Insight include SmartTurn, the leader in on-demand inventory and warehouse management software; SpringCM, a leader in on-demand document management and workflow solutions; and Xsigo Systems, a technology leader in data center I/O virtualization.

“I am especially proud of our results in Q2, because they showcase the growing value of our solutions and the success of our customers,” said Phil Fernandez, President and CEO at Marketo. “We’re known for making customers successful, which is driving our new customer acquisition. But increasingly, customers are finding that we deliver even more value over time, as we help them generate more quality leads and enable them to respond to new marketing opportunities. The result is a strong renewal rate and rapid adoption of our new products.”

“At Socialtext, we share Marketo’s vision to fundamentally change the way marketing and sales collaborate to ignite revenue growth,” said Ross Mayfield, Chairman, President and Co-Founder of Socialtext, a leading provider of Enterprise 2.0 solutions and one of Marketo’s recent new customers. “As our Enterprise 2.0 solutions gain in popularity, we need a way to scale our marketing efforts, better segment, nurture and score prospective leads, and prioritize our sales engagement. With Marketo Lead Management, we can now focus Sales on the most qualified prospects, while ensuring that no lead gets left behind.”

Source: Marketo