iEnterprises Launches Mobile Edge Express for SugarCRM

Small and Medium Businesses Can Conveniently Download and Run Their SugarCRM Applications on Their BlackBerry Smartphones in Minutes

MURRAY HILL, NJ and CUPERTINO, Calif. (February 06, 2008) –

-iEnterprises (http://www.ienterprises.com/), the global desktop and wireless customer relationship management (CRM) experts, and Sugar CRM, the world’s leading provider of commercial open source customer relationship management (CRM) software, today launched Mobile Edge Express for Sugar CRM, a unique “click and run” mobile application for small and medium businesses (SMB) that would like to get important information from their SugarCRM on their BlackBerry® smartphones–all on an on-demand model.

The announcement was made at SugarCon 2008, Sugar CRM’s global developer and customer conference, held at the Dolce Hayes Mansion in San Jose, California from February 6-8, 2008.

Mobile Edge Express is one of the industry’s first mobile and turn-key software-as-a-service (SaaS) applications for the SMB market, and brings numerous benefits to SugarCRM’s on-demand users. Affordable and hassle-free, Mobile Edge Express allows users to trial and purchase the pre-written mobile application without upfront hardware costs, upgrades or licensing fees. By downloading Mobile Edge for SugarCRM, users gain real-time access to Sugar CRM information such as their contacts, opportunities and cases when they are away from the office. Users can conveniently pay monthly or on a yearly contract.

Moreover, the application is extremely friendly to “non techies” and does not require IT support. Users can simply download their application in three steps, and within 10 minutes. Self service installation/provisioning enables the real daily users of the application – such as sales representatives, executives or customer service representatives– to solve their most pressing mobile challenges by simply clicking, downloading and running Mobile Edge Express from the iEnterprises web site or from SugarExchange, the SugarCRM Online Marketplace.

“We’re thrilled to pair mobile CRM innovation with the sensibility of a SaaS delivery model,” said John Carini, CEO of iEnterprises. “The small and medium business market has been embracing the SaaS model in CRM for years, yet SMBs have been caught stranded, burdened, and underserved when it comes to getting access to their CRM wirelessly. Mobile Edge Express for Sugar CRM helps small and medium business become more productive, make better business decisions, and resolve customer issues while away from the office–right out of the gate.”

“Mobile CRM is the next frontier for businesses to gain competitive advantage,” said Paul Oh, Director of Technology Alliances at SugarCRM. “This solution provides SugarCRM users an affordable, full featured solution for their BlackBerry smartphones that extends customer information to their wireless workforce.”

For more information on Mobile Edge Express for SugarCRM, please visit www.ienterprises.com.

About iEnterprises:
iEnterprises brings companies desktop and wireless CRM solutions that achieve their CRM vision and drive success. The global CRM experts’ chief products are the award- winning CRM solution, iExtensions for Notes, and wireless CRM application, Mobile Edge. More than 10 years ago, iEnterprises began with a vision that CRM software should be affordable, easy to use, and easy to implement. iEnterprises delivers its products worldwide through a vast network of global business partners and employs a value-driven methodology and personalized approach that helps customers stay focused on their top end-users’ needs. iEnterprises is a SugarCRM Premier Provider, Premier level member of IBM PartnerWorld and a member of the BlackBerry® ISV Alliance program. The company is headquartered in Murray Hill, New Jersey, and has its European office in London, United Kingdom. For more information or to download a copy of the software, you can visit . http://www.ienterprises.com/sugarcrm-blackberry.

About SugarCRM
SugarCRM is the world’s leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. Sugar easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM’s open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers’ security, integration and configuration needs. For more information, call (408) 454-6900 or 1 87 SUGARCRM toll free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.

Media Contacts:

Chris Harrick, SugarCRM
charrick@sugarcrm.com
408-454-6947

Daisy Wall, iEnterprises
dwall@ienterprises.com
404-695-0195

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Source: SugarCRM

Tags: