FusionStorm Selects Marketo for Global Revenue Performance Management (RPM) Initiative

Information Technology Company Turns to Marketo to Improve Sales Effectiveness and Marketing ROI

SAN MATEO, Calif. (June 15, 2011) – Marketo, the fastest-growing provider of Revenue Performance Management solutions, today has announced FusionStorm, an award-winning information technology delivery company, as a new customer. FusionStorm chose Marketo to ramp up its marketing automation efforts and to drive the company’s Revenue Performance Management initiative.

FusionStorm, founded in 1995, is a high-growth provider of IT that delivers enterprise technology and consulting. The company offers technology solutions and both cloud/managed data services for enterprise companies of all sizes. Headquartered in San Francisco, with offices nationwide, FusionStorm generated nearly $500 million in business last year.

“Our marketing team is among the most seasoned in the industry, but prior to Marketo we lacked the right insight and analytics around our sales leads and website activity to move our business forward,” said Josh Krasnegor, vice president of marketing, FusionStorm. “Now, Marketo makes it possible to get the right leads at the right level into our sales process and drastically improve our marketing operations and sales effectiveness. I’m able to use Marketo to determine our most effective campaigns and use that data to accurately predict which campaigns will generate the greatest returns down the road.”

“FusionStorm’s global rollout of Marketo’s Revenue Performance Management solution is a highly strategic initiative for us. Marketo gives me the data-based insight I need from our marketing and sales efforts to share with my management. Now, I can allocate my spending more effectively, and enable our marketing and sales team to spend their time on the highest priority opportunities. With Marketo, we have transformed marketing from being viewed as a cost-center and support only, to a revenue generator,” Krasnegor concluded.

“FusionStorm is a terrific example of a Marketo RPM success story,” said Jon Miller, vice president of marketing, Marketo. “The company is amplifying the reach and pace of its consulting business by expanding lead flow, optimizing its sales and marketing investments, and improving overall productivity. We look forward to working with them as they continue to innovate with Marketo.”

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange.  As of March 2011, more than 1000 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit http://www.Marketo.com, or subscribe to Marketo’s award-winning blogs at http://blog.marketo.com/.

About FusionStorm

FusionStorm – “IT Delivered” – is a national provider of IT consulting, technology solutions and 24×7 cloud/managed services for enterprises of all sizes. The company assists organizations by providing complete solutions for system infrastructure, storage, networking, voice-over-IP communications, security, database, disaster recovery, managed hosting, cloud computing and managed services, both onsite and in FusionStorm data centers.

Source: Marketo

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