Eloqua Launches Customer Central Portal

Worldâ??s Largest Marketing Automation Community Can Connect, Learn and Share

VIENNA, VA (April 20, 2009) –

Marketing automation leader Eloqua today announced the launch of its Customer Central, a single-source portal that provides easy access to Eloqua’s vast user community, as well as support, product information and marketing best practices. Created to serve the largest marketing automation community in the world, Customer Central lets more than 20,000 Eloqua users in 33 countries connect, access valuable information and share ideas to help ensure they are getting the most out of their marketing programs. All Eloqua customers can access the new Customer Central portal directly from their Eloqua application.

“The Eloqua Customer Central portal is a critical component of providing customers with the level of support and industry insight they expect from our team,” said Joe Payne, CEO, Eloqua. “The host of new features and functionality offered in our new customer portal also enables us to more quickly collect direct customer feedback on our product and services offerings, as well as enhance the way our community leverages each others’ strengths and expertise in order to achieve maximum results.”

“Having tested the new portal, Customer Central has become a valuable resource for our team to find information quickly and spark new ideas for lead generation and lead nurturing,” said T. Baxter Denney, senior marketing analyst, Corporate Executive Board. “The portal is easy to use and the community aspect is very helpful. I had a great experience posting a feature request in the Ideas Exchange section that garnered good feedback. I would encourage all other Eloqua customers to log in and take advantage of the valuable dialogue and exchange of ideas that’s happening within the Eloqua community.”

Key features and benefits of Customer Central include:

* Training and Marketing Best Practices. Customer Central offers an unrivaled set of user guides, videos, and marketing best practices tips and playbooks to help customers do more with Eloqua.
* Connect, Share and Submit Product Ideas. Eloqua users can easily connect with top marketers in discussion forums to share and learn about successful strategies. The Idea Exchange section enables users to submit ideas about product features while browsing and voting on other posted ideas.
* Extensive Knowledge Base. Universal search capabilities make searching for and finding needed information quick and easy. Users are able to get answers to their product questions as well as browse Eloqua’s FAQs, how-to documents, and step-by-step troubleshooting guides.
* Contact Support – Submit a Support Request. For users who are unable to find answers to their product questions, Customer Central allows them to directly submit a support request, track the progress and organize open and closed support cases.

“Marketers need fast and easily accessible information to help them get the most out of marketing automation. Providing the Eloqua user community with a centralized online resource is a critical part of delivering quality services and continuous innovation,” said Jonathan Block, Vice President, SiriusDecisions.
About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Source: Eloqua