Eloqua Extends Global Leadership; Appoints Bijan Bedroud Vice President of Sales, EMEA

Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced the appointment of Bijan Bedroud as vice president of sales for Europe, the Middle East and Africa (EMEA).

VIENNA, Va. and LONDON, U.K (January 07, 2009) –

Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced the appointment of Bijan Bedroud as vice president of sales for Europe, the Middle East and Africa (EMEA). Bedroud brings more than 20 years of experience and a proven track record of direct sales as well as developing and managing mutually profitable global and European alliances with leading technology, service and channel organizations within the enterprise software industry.

Eloqua is the only marketing automation provider with support employees in Europe and Asia. Eloqua’s ability to automate multi-channel, multi-lingual campaigns, as well as adhere to Europe’s fast-changing and complex privacy laws, makes Eloqua’s international marketing expertise and capabilities second to none. It is no surprise that some of the most prestigious names in business rely on Eloqua to power their large-scale global marketing programs. Eloqua currently supports more than 90 customers and partners in EMEA and Asia Pacific (APAC), including Fujitsu, Messe Munchen, Software AG, and Totaljobs Group. The Company has been experiencing continued growth and momentum in the region, achieving a new customer Monthly Recurring Revenue (MRR) growth rate of 125% in EMEA from the period of January 1, 2008 to December 31, 2008.

“The addition of Bijan comes on the heels of our strongest quarter ever in EMEA. Throughout his career, Bijan has demonstrated a genuine ability to produce results in rapidly emerging growth areas. We are delighted to welcome Bijan to Eloqua and look forward to the energy and enthusiasm he will bring in driving new business,” said Joe Payne, chief executive officer, Eloqua.

Prior to joining Eloqua, Bedroud was Vice President of Sales for EMEA at Vignette Corporation, an enterprise content management software company. He has also held the positions of Vice President of International Sales at DoubleClick and Director of Global Accounts at Compaq Computers. Bedroud earned a Bachelor of Science Degree in Information Systems from the University of London.

“With its innovative technology offerings, unparalleled service and support, and measurable customer value proposition, I am extremely excited about Eloqua’s prospects for growth in EMEA,” said Bedroud. “I look forward to expanding Eloqua’s reach and delivering European customers with the very best that marketing automation has to offer.”
About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Source: Eloqua

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