Eloqua and Omniture Partner to Deliver Integrated Online Marketing

Joint Solution Drives Revenue by Empowering Marketers with Deeper, Actionable Insight into the Effectiveness of their Marketing Campaigns and Web Activities

SALT LAKE CITY, UT (February 17, 2009) –

Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, and Omniture, a leading provider of online business optimization software, today announced a strategic partnership to simplify the tracking and measurement of online marketing programs. The joint solution, which features the Eloqua Conversion Suite, and an integration with Omniture SiteCatalyst through Omniture Genesis, provides customers with integrated access and insight into their online marketing performance. Reports and Dashboards within Omniture include Eloqua email campaign data – allowing for visibility to others within the organization. In addition, Eloqua’s marketing automation platform is integrated with Omniture data feeds that help to personalize and automate the execution of outbound marketing messages.

“As an Eloqua customer, Omniture knows first hand that Eloqua’s marketing automation platform and best practice expertise arms marketing professionals with the power to succeed, said Joseph Payne, president and CEO of Eloqua. “Now our joint customers will also be able to reap the rewards that both Eloqua and Omniture deliver. This integrated offering provides marketers with deeper, actionable insight into their marketing and web campaigns, ultimately driving more revenue and better business results. Chief Marketing Officers have been looking for the two leaders in marketing technology to combine their solutions and we have done just that.”

Eloqua’s award-winning marketing automation platform, the Eloqua Conversion Suite, is available in Enterprise, Team, Express and Lite versions to meet the needs of a wide range of businesses, from small companies to global enterprises. Eloqua automates, executes, and measures key marketing and lead management processes along every step of the sales funnel – from lead generation to close. Delivering unparalleled flexibility, functionality, and results, Eloqua is the marketing automation platform of choice for leading marketers around the world.

Learn More at the Omniture Summit 2009

The Omniture and Eloqua integration will be showcased at the Omniture Summit 2009 at the Salt Palace Convention Center located in Salt Lake City, Utah, from February 17-19. To learn more about how Eloqua and Omniture help companies increase and measure marketing effectiveness, manage leads, and uncover new cross and up-sell opportunities, visit Eloqua at booth number #104 and attend these featured presentations:

* Thursday, February 19th at 1:45pm: Omniture on Omniture: Learn Best Practices From the Omniture Marketing Team
* Thursday, February 19th at 3:00pm: Doing More With Less: How Marketing Automation Helps Deliver Quality Leads

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Source: Eloqua