Eloqua Advances Marketing Automation and Redefines Sales Intelligence Tools with Launch of Eloqua Prospect Profiler
– New Sales Application Helps Reps Visualize Buyer Activity and Needs â??
VIENNA, VA (May 26, 2009) –
Eloqua, the category-defining leader in marketing automation, today unveiled Eloqua Prospect Profiler, a new CRM-based sales intelligence tool. This marks the first step in a march toward the next generation of marketing automation technology and a greater alignment of sales and marketing through content, collaboration and actionable analysis.
Eloqua Prospect Profiler provides an intuitive graphical summary of prospect online activities and behaviors – their ‘digital body language’ – that sales professionals can use to focus conversations on topics that will resonate with buyers. In an environment with longer sales cycles, more information available to buyers and less personal interaction with sales, Eloqua Prospect Profiler provides unprecedented insight into prospect interests and buying intent.
“Eloqua is leading this category because of our dedication to innovation and product development. Prospect Profiler provides a glimpse into what we see as the next generation of marketing automation. It combines an intuitive, user-centric design with intelligent behavioral data that provides greater insight into buyer intent,” said Joe Payne, CEO, Eloqua. ” Whether you are a first-time buyer of Marketing Automation or a long-time Eloqua client, you have got to see Eloqua Prospect profiler. Nobody else has anything like it.”
Embedded in the contact record of the sales force automation system, Eloqua Prospect Profiler simplifies and summarizes the trove of data collected by marketing automation systems. For busy salespeople traditionally forced to read through lines of prospect activity data to prepare for their next call, this new tool provides an at-a-glance unified, graphical view of any given prospect’s Web site visits, form data, email response and search activity. This helps make marketing efforts more relevant for sales by providing greater insight into the marketing programs and campaigns that have generated prospect interest and the messages or products that have resonated with potential customers.
According to a Forrester Research paper entitled “How to Avoid B2B Marketing Obsolescence, “there is a shift from simply generating demand to managing it. When marketing delivers a new batch of leads, sales wants to know exactly which ones have the most potential, regardless of whether marketing outsources the leads or not.” The report continues, “Top marketers focus on managing demand, not generating it. They build practices that score leads numerically, route top-scoring leads to sales, nurture contacts not yet ready to buy, and use visual tools to engage with sales.”
This points to a clear need for sales organizations to analyze the actions of prospects to accelerate the sales cycle.
Key features and benefits of Eloqua Prospect Profiler include:
* CRM Integration – seamless integration with major CRM systems;
* Intuitive Graphics – at-a-glancegraphical summaries of aprospect’s online activity;
* Customized Detail – instantdrill-down capabilities to showdetails about specific activity;
* Customizable Time Views – user definedviews of specified timelines or activity periods;
* Real time alerts – email alerts set up by sales when important triggers such as site visits occur.
“I am really impressed with Eloqua Prospect Profiler. It’s an easier user experience for both marketing and sales because I can quickly identify activity and respond to it. It makes the integration of CRM and the marketing automation platform much easier,” Rosemary Hoffman, director of marketing, SACHEM, Inc.
Eloqua Prospect Profiler is part of the Eloqua Sales Toolkit, a suite of productivity tools that identify opportunities and communicate with sales prospects. The software architecture is lightweight and quickly integrates with Oracle, Microsoft and Salesforce.com CRM platforms. Eloqua Prospect Profiler is now available to early beta customers and will be generally available to the market on June 14, 2009.
For more information and to take a short demo of Eloqua Prospect Profiler, visit: http://profiler.eloqua.com/
MEDIA CONTACTS:
Jocelyn Johnson
Gravitas Communications
for Eloqua
212-924-9500
jjohnson@gravitas-pr.com
Ivana Farthing / Chloe Wilkinson
Hotwire PR for Eloqua
+44 (0) 207 608 2500
eloqua@hotwirepr.com
About Eloqua
Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.
Source: Eloqua