Dovarri 6.0 Named Sales Force Automation Product of the Year by TechTarget’s

Hosted solution recognized as best SFA for small-and-midsized companies due to ease of use and customer support.

Houston, TEXAS (January 17, 2006) –

Dovarri, Inc., a hosted CRM/Sales Force Automation (SFA) company, announced today that TechTarget’s has named Dovarri 6.0 the 2005 small- and midmarket Sales Force Automation Product of the Year.

“Small and medium-sized businesses have little time for learning complicated applications and are often reliant on vendor support,” said ( in its article about the awards. “That’s what earned Dovarri the gold in this year’s SMB sales application. According to our judges, its support and ease of use set it apart from the pack.”

Dovarri 6.0 is a hosted SFA tool designed by and for sales professionals. Dovarri 6.0 enhances sales lead processing, real-time prospecting, and improves workflows in their four editions aimed at single users, small and medium businesses, and enterprise companies. Dovarri 6.0 enables sales data to be more easily integrated with a company’s existing applications and is designed to capture a company’s best practices and help sales teams close more sales. Dovarri’s high rate of adoption is testimony its intuitive design and the elegance of this solution. Dovarri 6.0 pares its full-scale offering into tailored products that meet the needs of small to mid-sized companies, and is packaged to grow as sales organizations expand. Dovarri offers 2 versions of its product line, Dovarri Enterprise® and Dovarri Team® aimed at meeting the sales automation needs of every level of user.

“We are honored to be given this award, and see it as further proof that we have designed a product that separates itself from the other vendors in this crowded market,” said Geary Broadnax, president and CEO, Dovarri. “Dovarri has focused on designing a product that directly meets the very different needs of customers, especially in the SMB market. Where other hosted CRM vendors only give lip service to the SMB space, we are continuing to design and innovate our products for this level of customer.”

The submissions for the “2005 CRM Products of the Year” awards were judged by a team of users, industry experts, analysts, and consultants in conjunctions with the editors of TechTarget’s Entrants were judged on six criteria: innovation, performance, ease of integration into existing environments, ease of use and manageability, functionality, and value. Judges selected the 2005 Products of the Year among CRM products introduced, upgraded and shipped between September 30, 2004 and October 1, 2005.

“The CRM market is filled with impressive technology from some very forward thinking vendors,” said “That’s what makes this year’s winners so worthy of recognition.”

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About Dovarri:
Dovarri, Inc. builds and delivers SFA/CRM solutions that help sales people close sales. Every organization implementing a CRM solution experiences resistance to that solution if it forces a new process or methodology on its users. Dovarri succeeds where so many others have failed because our solutions truly can be adapted to match the existing process, methodology and terminology of our customers. This flexibility effectively reduces the amount of time needed to learn the solution, thus increasing the amount of time available for selling. Dovarri was founded in 1993 and is headquartered in Houston, Texas. Dovarri solutions are designed and built by sales people for sales people.

Source: Dovarri