Brunei’s B.mobile Deploys Amdocs ChangingWorlds Solution to Personalize the Mobile Internet Experience
Intelligent personalization solution ensures content is relevant and easy to find, helping B.Mobile to enhance the customer experience and increase data revenues
SINGAPORE and ST. LOUIS (June 16, 2009) –
Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced that B.mobile Communications Sdn Bhd, Brunei’s leading mobile provider, has deployed the Amdocs ChangingWorlds Personalized Mobile Portal solution. The Amdocs ChangingWorlds’ solution enhances content relevance through advanced personalization techniques, enabling B.mobile to offer a more compelling end-user experience by automatically delivering relevant, personalized mobile content and services to individual subscribers. The announcement was made at CommunicAsia taking place this week.
“B.mobile is committed to providing quality, reliability and innovation in 3G mobile communications which is why we view personalization capabilities as critical,” said Mr Song Kin Koi, Chief Executive Officer of B.mobile. “The Amdocs ChangingWorlds solution allows us to truly personalize customer experience by delivering relevant, valuable content and services to suit each customer’s needs and lifestyle. This level of personalization will also help us to increase data revenues through more effective targeted marketing campaigns and personalized advertising.”
The solution includes Amdocs ChangingWorlds Intelligent Navigation which restructures the portal menu hierarchy for an individual subscriber based on his or her regular usage patterns, content preferences and behavioral profiles. Intelligent Navigation makes relevant content easier and faster to find by reducing the number of clicks and time required to reach content of interest. The solution also enables B.mobile to deliver personalized content teasers and recommendations to encourage and increase mobile internet usage, and generate more data revenues.
B.mobile has also implemented Amdocs ChangingWorlds Business Intelligence, giving B.mobile detailed and timely visibility into the key performance indicators (KPIs) relating to mobile portal usage such as churn trends, the number of unique portal visitors, and the detailed breakdown of subscriber activity on the mobile internet. This helps B.mobile to identify new revenue opportunities, continue to improve the user experience and gain a sustainable competitive advantage.
Amdocs ChangingWorlds is a unit of Amdocs Interactive and is the global expert in the personalization of Mobile Internet and the creation of in-depth subscriber intelligence for mobile operators. For more information about the Amdocs ChangingWorlds Personalized Mobile Portal solution, please visit http://www.amdocs-interactive.com/solutions/personalized-digital-services-solution.
About Amdocs
Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experienceTM at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, services and expertise to help its customers execute their strategies and achieve service, operational and financial excellence. A global company with revenue of $3.16 billion in fiscal 2008, Amdocs has more than 17,000 employees and serves customers in more than 50 countries around the world. For more information, visit Amdocs at www.amdocs.com.
Amdocs Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2008, filed on December 8, 2008, and in our quarterly 6-K furnished on February 9 and May 12, 2009.
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Media Contact:
Shashin Surti
Weber Shandwick for Amdocs
Tel: +65 6825 8000
E-Mail: ssurti@webershandwick.com
Source: Amdocs