In Kentucky, RightNow

The state of Kentucky has chosen RightNow Technologies to implement its on demand technology in support of a statewide initiative to promote and facilitate postsecondary education for state citizens. Employed in the deployment will be RightNow Service, RightNow Marketing and RightNow Metrics, programs installed with the ultimate goal of helping Kentuckians enroll in and navigate several pilot projects targeted at middle school students, high school students and adult learners.

The program will be managed by the U.S. Council of Education and funded by a grant from the U.S. Department of Education Fund for the Improvement of Postsecondary Education. RightNow seeks to streamline and automate communication between various postsecondary educational institutions, including eight traditional state universities, the Kentucky Community and Technical College system, and the Kentucky Virtual University. Kentucky Virtual University is a postsecondary education outlet with a mission statement of making education “more accessible, efficient and responsive to Kentucky’s citizens and businesses.”

By coordinating and facilitating online programs offered by Kentucky colleges and universities, KYVU seeks to increase the ranks of Kentucky college students. As a bonus, the educational council in Kentucky has also engaged RightNow Professional Services to integrate RightNow applications with existing student bases and computer telephony integration systems.

Founded in 1997, RightNow Technologies itself is billed as the firm “leading the industry beyond CRM to high-impact customer experience management solutions.” RightNow boasts a clientele of more than 1,500 companies around the world, including Alaska Air, Andrews Federal Credit Union, Banknorth Group, Bell Microproducts, Briggs Corporation, Cendant, Centers for Medicare and Medicaid, Dow Chemical, Dun & Bradstreet, Friend Communications, Germany Pioneer, International Rectifier, Kodak, Merry Maids, Paddy Power, Sketchers, The Right Start, Thomas Cook, Victoria International, and Victoria University of New Zealand.

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