Formetco, Effectively

The folks at Customer Effective, a Microsoft Gold certified partner and provider of Microsoft Dynamics CRM, announced the company’s recently implementation of CRM at Formetco. Founded in 1968, Formetco is a full-service supplier for the outdoor advertising industry.

Working with a Formetco team, Customer Effective implemented CRM and interfaced the system with Microsoft Great Plains. Customer Effective assumed project management responsibility for the deployment, activity which involved schedule adherence, resource allocation, progress reviews and budget management.