CDC Software Launches CRM 6.0

CDC Software Corporation, a provider of hybrid enterprise software for on-premise and cloud-based deployments, has announced the availability of Pivotal CRM 6.0 for Home Building and Real Estate.

This latest release from CDC Software is industry-tailored specifically for the home building and real estate industries. A customer relationship management (CRM) system, the Pivotal CRM 6.0 aims to help single and multi-family home builders, title and mortgage companies, commercial property managers, and others in the real estate space, to better management their customer relationships throughout the entire customer lifecycle.

Built to be a comprehensive solution on Microsoft .NET technology, the Pivotal CRM is used to manage the complete front office, including sales automation, marketing automation, options selections and contracting, lead management and customer care.

Pivotal CRM 6.0 offers task-based navigation, embedded within Microsoft SharePoint and Office applications. The platform also offers a smart client user interface, and is highly integrated with Microsoft Outlook. This integration ensures users can continue with their daily work while they also interact with their CRM system.

With this latest version, the new features allow for enhanced searching and reporting capabilities, as well as the flexibility to conform to the culture within the organization. This flexibility helps to increase user adoption and productivity.

Jason Rushforth, president of CDC Front Office business of CDC Software, said in a statement that this latest Pivotal CRM solution will address the key requirements for the home building and real estate markets.

With superior usability, flexibility and advanced Microsoft integration, user adoption can be enhanced throughout the workforce. In addition, this CRM solution will enable those companies within this market to reduce costs, shorten sales cycles, increase productivity and ultimately create customers for life.