Category: Customer Data

SGI® InfiniteStorage 4000

Thinking ever bigger and bigger, Silicon Graphics representatives were ecstatic to announce the SGI® InfiniteStorage 4000, the industry’s first 4-gigabit Fiber Channel-based storage system designed for the mid-range market: “SGI delivered 4Gb storage to the market before anyone else and has a strong history of delivering reliable high performance,” stated SGI storage group director John […]

Carding at AmeriStop gas stations

The introduction of the “Promotion Card” customer loyalty program has been launched by AmeriStop for use at the company’s convenience stores / gas stations. Visible Results USA provided the CRM system and GraphiCard technology required to run the system. Along with electronic point awarded for amassing purchases, GraphiCard technology allows the opportunity to customize pitches, […]

Strategy and Management exhibition announced

The dates and location for the “Customer: Strategy & Management 2006” exhibition have been announced on the UK-based Customer Management Community website. In what is billed as “the UK’s only event focused on helping organizations acquire, retain and grow more profitable customers,” the event will take place at the Birmingham, UK, NEC on June 21 […]

Operational and marketing databases

Customer information is maintained for two purposes, operational and marketing. Operational database stores information that is used for generating periodic transaction statements, managing returns, charging credit cards, and tracking customer communication. The operational database is the primary database from which a marketing database obtains its data. The marketing database also gets information from customer profiles, […]

Making good use of customer survey information

Customer satisfaction surveys provide a company with information that they can utilize to improve customer loyalty and employee satisfaction. In order to achieve maximum benefit from customer satisfaction surveys, companies need to look beyond them as tools for comparing month-on-month performances. A customer survey, if it is not followed upon, will lead to a waste […]

Data-Mining Tips and Technology

Data mining, the process of searching through vast quantities of data to obtain the data that is useful, is somewhat of an art form and, when approached properly, it can ‘paint’ an undistorted picture of your customer base. Many times, however, in the rush to collect the data that is intended to give you that […]

CRM PSP losing steam

In a recent report prepared by Forrester Research Inc., a Cambridge, Mass. Firm, 40% of the companies surveyed said they wouldn’t recommend their CRM professional service provider (PSP) to others. Forrester analyst and author of the report, William Band said that, "One of the things that struck me is that software vendors have been beat […]

Green Beacon PAMS Solution announces plans to Increase Value of CRM and ERP Offerings for Mid-Sized Enterprises

The latest announcement from Green Beacon PAMS Solution, a provider of strategy, consulting and implementation services for Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) and Marketing Automation technologies is good news for mid-sized companies. Green Beacon plans to offer Professional Application Management Services (PAMS), particularly suited to mid-sized corporate entities. PAMS, a combination of […]

Managing customer loyalty through CRM

Customers are now in charge. Thanks to the growth of the Web, it is easier than ever to comparison shop and switch from one business to another with the click of a mouse. However, research has found that in the online market, customers yearn for trustworthiness more than ever. Customer relationships are a company’s most […]

Using CRM to Improve Your Marketing ROI

"Marketing ROI" is a trendy catch-phrase these days, but what does it really mean? While many top managers we speak to think their marketing programs are generating positive results, in reality, most of them don’t really know. Since Marketing’s top priority is to generate qualified leads for Sales, management’s focus should be on measuring the […]