Category: CRM Articles

Microsoft Drives CRM Success

Microsoft announced that the Mitsubishi Caterpillar Forklift Europe BV (MCFE) Company was awarded with the Gartner CRM Excellence Award for Efficiency for its customer relationship management (CRM) project. MCFE, a Netherlands based company that manufactures, sells and distributes forklifts and corresponding parts, was able to streamline their order entry and processing, IT support requests, and […]

After Vetting Multiple SaaS Solutions, PDI Chooses Veeva CRM

Plenty of recent studies indicate that more and more large enterprises are going to move to SaaS CRM and productivity solutions, and last week, PDI, Inc. was added to that list of companies making the leap. PDI provides sales and marketing support to US pharmaceutical companies, and will implement Veeva’s VBioPharma CRM Primary Care and […]

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In The Future, Ireland May Tout A Serious Technology Community

Looks like there could be some enterprise software coming out of Ireland soon: this week, the Irish government announced a partnership with Bank of Ireland and Limerick University, where they’ll create a fund for start-up and early stage companies. So far the fund, dubbed Enterprise Ireland, has €26 million in its coffer, and will begin […]

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Meritide Expands Their Microsoft Dynamics CRM Practice

Meritide, a Minnesota-based IT consulting firm, announced last week that they expanded their full-service Microsoft Dynamics CRM solutions practice. Meritide provides strategy, integration, design, and implementation services to upper mid-market companies, and with their expanded Microsoft Dynamics CRM products, will provide clients with insight into sales, marketing, and service activities. Microsoft Dynamics CRM is highly […]

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Rackspace Insists The “All Enterprise Cloud” Is Upon Us

In a move reminiscent of’s initial marketing campaign, hosting service Rackspace launched, a site dedicated to Computing-as-a-Service models. In 1999, commenced with the “No Software” slogan that promoted Marc Benioff’s cloud-based CRM offering, and today embraces the rise of the All Cloud Enterprise (ACE). The site considers itself a rally cry […]

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What to look for in a CRM system?

CRM has grown in terms of its capabilities since the early days of the 90s. One important change has been the development of software that allows dialogue with the customer. The technology follows the thinking that customer feedback is a critical input to improve customer service. Some things that need to be considered when selecting […]

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Successful CRM Implementation Tips

With the growing importance of maintaining customer relationships to promote customer loyalty, CRM software will continue to increase in popularity. The shifts in strategy from procuring new customers to keeping existing customers has made CRM software a growing phenomen within businesses. As businesses recognize the benefits of CRM Software, it becomes necessary for companies to […]

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How CRM Software Saves Companies Money

In the last post, I talked about how companies were shifting their company strategies to keep in line with the economic times. Investing in business software such as CRM Software to help improve efficiency in certain parts of their business is becoming a much more popular strategy. But, why is it so effective?  Large and […]

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CRM Helps Create Layers of Value-Add

A very nice and succinct piece here that touches upon the manner in which businesses into commodity trading and those selling high-value goods can make use of CRM. CRM is now being used by businesses to add to the soft value that a consumer perceives in a transaction apart from the object/service he purchases and […]


Customer Service As A Profit Center

Reframing service as a profit center is the key to driving new growth – So says James L. Watson, regional manager, Neocase Software. In an exclusive viewpoint published at DestinationCRM, James states that all you need to do to drive growth from CRM is to look at it differently, consider it a profit center. Apparently, […]