Brand-building online

Marketing a company online in terms of tangible and measurable elements such as clicks, click-through rates, impressions, etc does not offer a complete picture as far as the brand is concerned. Even though analytics tools offered by companies such as Google enable marketing managers to track user behavior on their site, there is not much clarity on what a user actually feels about the brand. crm-daily.com reports:

Hard data, such as click-throughs, impressions or conversions, can only tell part of the story at best. A narrow focus on clicks could mean that an advertiser misses what’s going on, says Christina Goodman, marketing director for Europe at research firm Dynamic Logic.

Go to: New Branding Opportunities Online