CRM Articles

Why Your Company Should Consider Open-Source CRM

Customer Resource Management (CRM) solutions are available from diverse vendors with versions available that specialize on businesses of any size and in any number of industries and services.  More small- to medium-sized businesses are considering an upgrade from using basic contact management software, to using an open-source CRM solution because their revenues and sales have […]

iPad CRM: The Future of Customer Relationship Management

Despite the fact that the Apple iPad has only been available to the public for less than a year, there are several iPad CRM applications that have been developed for the device that offer robust solutions for businesses of all types that are seeking every edge on the competition. Finding the best CRM for iPad […]

CRM Implementation: Best Practices

Customer relationship management (CRM) puts the customer at the heart of your business. Today, with the help of CRM software, companies can leverage a 360-degree view of their target market to improve the quality and satisfaction of every customer. A CRM solution can be implemented at the enterprise level to optimize all customer-facing business processes, […]

Can Customer Process Management Benefit Your Company?

Customer process management (CPM) is the sum of all activities involved in planning, monitoring, and performing any processes involving the customer.  Customer process management can be part of an overall enterprise resource planning (ERP) solution or a stand-alone system of processes and practices.  Since most companies have a customer service branch of the business, CPM […]

Mobile CRM: What Does It Mean for Your Business?

Mobile CRM is the latest technology for companies that require information to reach employees and customers in real time.  For many businesses, Mobile CRM the best way to reach both new and existing customers.  With the continued proliferation of high-speed wireless devices, more and more corporations of all sizes are putting mobility at the forefront […]

Emerging Trends in CRM

Customer relationship management (CRM) solutions have been evolving rapidly in the past few years to keep pace with the latest advances in marketing strategy for companies looking to expose their products to customers at the lowest possible cost.  Here are some of the emerging trends in CRM that many businesses are using to bolster their […]

CRM Software for Small Businesses

What is CRM software? If you’re asking yourself this question, or you happened to ask the Google gods, then you’ve come to the right place. Customer Relationship Management (CRM) software is a set of solutions used by companies of all sizes to gain valuable insight into customers. There is CRM software for small businesses, as well […]