AlliedBarton Leverages Security Company Sales and Marketing Software to Maximize Marketing ROI

If you have not yet made the jump into sales management software, you may be missing out on key advantages in your sales department and optimized revenues and profits on all closed deals. Even better, you can leverage sales automation software through web based sales management to increase the number of deals closed for your sales reps, and streamline reporting so reps and managers have more time in the field. AlliedBarton Security Services learned what security company sales and marketing software could do for them when they examined options from Salesforce CRM and the AppExchange.

Security Company Sales and Marketing Software Addresses Challenges

The largest American-owned and managed security services firm, AlliedBarton Security Services needed a security company sales and marketing software platform that would enable them access to an on-demand, always-available CRM solution. The company was seeking database management capabilities and interface programming that would demand little of their IT department. And, since the company is nationally-based, AlliedBarton needed a security company sales and marketing software platform that was centralized so that the managing and sharing of customer and prospect contact information was easily accomplished.

The Right Solution for Security Company Sales and Marketing Software

Different companies may have different reasons for needing a sales management software solution, which can make it more difficult for you to make a decision based solely on the success of another company. The idea of a centralized system for managing contact information is something that can benefit every company, however, and AlliedBarton found the needed security company sales and management software in the Salesforce.com Sales Cloud. The company was able to rely on internal resources to quickly and easily create several custom objects and custom fields to tailor the sales management software platform according to its business needs.

AlliedBarton Leverages Security Company Sales and Marketing Software Implementation

A simple three-month training program was implemented by AlliedBarton to educate the sales team and adoption rates doubled in just one year. And, deploying Clicktools, Campaigner, advanced call scripting applications and even an integrated lead provider, AlliedBarton leveraged the AppExchange directory to maximize the performance of its security company sales and marketing software launch. In taking this approach, the company was able to leverage the benefits of its sales management software selection without substantial investments. As a result, all of the companies marketing efforts are maximized for a strong ROI.

The Benefits of Security Company Sales and Marketing Software in the Sales Cloud

It is true that benefits can vary when it comes to security company sales and marketing software, and what you experience may differ from that of your colleagues. One thing that is guaranteed, however, is that the right fit can produce positive results. For AlliedBarton, the company now enjoys all data on one system for easy tracking of the entire sales process. Management can now also rely on SFA software for accurate forecasts and custom reports. The business can be viewed on a national level and customer-centric processes ensure significant improvements in service, customer satisfaction and customer loyalty. Communications are also streamlined within the company to create a bridge between sales and operations so the transition from prospect to customer is a smooth one.

Security Company Sales and Marketing Software Goals

Your company has its own goals for seeking security company sales and marketing software, and clearly defining your pain points will help your company to seek the right fit so that benefits can be immediate and measurable. And, while your environment may vary from AlliedBarton, your need for increased revenue and profits likely does not.