Appleby named Oracle Asia Pacific CRM VP

Former Siebel Systems executive Paul Appleby has been appointed to the position of customer relationship management vice president. The position is a new one in the Oracle chain of command, a result of Oracle’s recent takeover of Siebel Systems. Appleby will be reporting to Oracle Asia Pacific applications and industries senior vice president Mark Gibbs The appointment was announced on April 13, but the appointment is retroactive to April 1.