2010 CRM Market Awards by CRM Magazine: Salesforce sweeps competition

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At its CRM Evolution 2010 conference, CRM magazine announced the winners of its 2010 CRM Market Awards. In its ninth annual ceremony, CRM magazine “honors the vendors, consults, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies.”

There were ten categories for which CRM listed one Market Winner, four Market Leaders, and a rising “One to Watch.” Judging was determined through a three-month rating and analysis process of financial and corporate information.

Marc Benioff, CEO of Salesforce

As it so happens, Salesforce dominates the awards. The company has had an active year that’s included the recent release of its corporate social collaboration application Chatter.

The awards are:

Enterprise Suite CRM — Winner: Salesforce.com
Leaders: Microsoft, Oracle, RightNow Technologies, SAP
One to Watch: NetSuite

Midmarket Suite CRM — Winner: Salesforce.com
Leaders: Microsoft, NetSuite, Oracle, RightNow Technologies
One to Watch: Sage

Small-Business Suite CRM — Winner: Salesforce.com
Leaders: Maximizer Software, NetSuite, Oracle, SugarCRM
One to Watch: Consona

Sales Force Automation — Winner: Salesforce.com
Leaders: Microsoft, NetSuite, Oracle, RightNow Technologies
One to Watch: Sage

Incentive Management — Winner: Xactly

Leaders: Callidus Software, Merced Systems, Synygy, Varicent Software
One to Watch: Softscape

Marketing Solutions — Winner: Unica
Leaders: Alterian, Aprimo, Eloqua, SAS Institute
One to Watch: Oracle

Business Intelligence — Winner: IBM
Leaders: Oracle, SAP BusinessObjects, SAS Institute, Tibco
One to Watch: Microsoft

Data Quality — Winner: Informatica
Leaders: DataFlux (SAS Institute), IBM, SAP, Trillium Software (Harte-Hanks)
One to Watch: Talend

Open-Source CRM — Winner: SugarCRM
Leaders: Compiere (Consona), Concursive, SplendidCRM, vTiger
One to Watch: xTuple

Consultancies — Winner: Deloitte
Leaders: Accenture, Capgemini, IBM Global Business Services, Infosys
Ones to Watch: Innoveer

Additionally, eight CRM principals were named as the 2010 Influential Leaders:

Marc Benioff, cofounder, chairman, and chief executive officer at Salesforce.com

Bill McDermott, co–chief executive officer at SAP

Doc Searls, fellow at the Berkman Center for Internet and Society, head of the individual-empowerment initiative ProjectVRM, and one of the co-authors of Cluetrain Manifesto

Brian Solis, principal at FutureWorks, cofounder of the Social Media Club, and author of Engage!

Ray Wang, partner at Altimeter Group, a new analyst firm;

Brad Wilson, general manager of Microsoft Dynamics CRM

Michael Wu, principal scientist of analytics at social CRM innovator Lithium Technologies

Mark Zuckerberg, cofounder and chief executive officer of Facebook

These, among other awards, will be presented at the Marriott Marquis in New York for the CRM Evolution 2010 conference, which continues today and tomorrow.

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